Having a strong social media presence has become as important for businesses as having a website. Your social media channels can increase brand awareness and give people an indication of your reputation. A large following shows that you’re popular. In addition, posting consistent content shows that you’re active. Social media can also be an excellent tool for attracting new customers through ads and shared content. You can also encourage return customers by keeping followers in the loop with constant updates. Of course, the amount of companies on social media is constantly growing. This is making it a challenge for new businesses to stand out from the crowd. Here are a few tips that can help to make your content engaging and encourage people to follow you.
Interact with Other Users
The purpose of social media is to be social. If you’re just posting company updates and not interacting with other users, you won’t make much of an impact. Share content from other users that you find interesting. Reply to comments left by other users and post surveys/competitions that encourage other users to react with your content. Doing this will help to build a friendly rapport with potential customers. Furthermore, it will help you to form potential networking opportunities with other companies.
Be Humorous
Humor can help to make your content more engaging. Many people use social media as a source of light-hearted fun. A chance to break free from the serious day-to-day business drama. Comical posts could include business-related puns, memes, and humorous facts. As you don’t post anything potentially offensive, you can still be professional and humorous.
Post Images and Infographics
Posts containing images and infographics can get twice the engagements. Images could be of anything related to your business. They could be photographs that you’ve taken, stock photos you found online or unique pictures that you’ve ordered from a photographer. Sites like Instagram center around visual content and can be great for posting promotional pictures of products you sell. You may even to share events you’ve attended and people you’ve worked with.
Infographics meanwhile include graphs, charts and other diagrams used to present data. These can be an engaging way of presenting sales figures, results from a poll or stats within your industry. There are sites online that can allow you to create your own infographics, although you could alternatively hire a graphic designer to create these.
Use Videos
You can also increase engagement with video content. Social media sites such as Youtube are centered entirely around videos, but you can also share videos on Facebook and Twitter. It’s possible to hire a video production company or an animator to help create professional videos. These videos could be adverts, instructional videos or news videos. Alternatively, you can try creating videos yourself – many business owners have got involved in vlogging. These are self-made business advice videos which are shared on social media to help boost their reputation. Live videos meanwhile can be great for broadcasting footage of events such as business-related parties, conferences, and events in your area. If you’re going down this DIY vlogging route, make sure to invest in a good quality camcorder and microphone so that your videos look professional.
Pay Others to Endorse Your Content
It’s possible to grow the reach of your company on social media by paying people to endorse your content. Social media users with large followers are known as ‘influencers’ and can have the biggest impact. Influencers may charge more for sharing your content, but this could result in your content being seen by thousands of people. Often the bigger the following, the more money you will have to pay in order to convince them to endorse your content. You may even be able to set up cross-promotion strategies with other companies for free. This involves teaming up with a similar business and agreeing to promote them on social media in return for them promoting you.
Keep Up with Current Affairs
You can also make your content more engaging by linking it to current affairs. This could include sharing breaking news stories and posting seasonal content related to events such as Christmas, Valentine’s Day and Halloween. Social media sites such as Twitter rely on this content – you can use hashtags to alert other Twitter users that are interested in this content. Quite often the faster you are to respond to current affairs, the more engaging your posts will be. Try to keep content related to your business and avoid commenting on controversial topics such as religion and politics that could offend certain people.
Combine Social Media and Real World Marketing
There are many ways to use social media in combination with real-world marketing strategies. For example, sites like Twitter can be useful during large conferences as a way of allowing the audience members to ask questions. You can also stream events live using the likes of Facebook’s live feature. This could allow you to broadcast a seminar to the world or give a tour of your premises. You can also encourage people to do polls on social media by giving passers-by a tablet at events. This could also be a great way of encouraging people to follow you on social media. All in all, social media can be great for adding a modern twist to marketing events and getting people more engaged, whilst also helping you to increase your social media presence.
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