On the modern market, if you don’t impress your customer online right away, they will have already moved on to the competition. Don’t forget these days all they need to do is scroll down their screen to find the next competing company. If you fail to impress immediately, that’s exactly what is going to happen. Customers won’t wait around to give your business the chance to prove itself. Okay then, so how do we make sure that your customers are immediately impressed.
2 Seconds Or Less
Yes, this is where you should always begin. You need to make sure that your site doesn’t take more than two seconds to load each page. Now, obviously, you won’t always be able to control this. In some cases, it will be the customer with the slow internet connection. But in an age where most homeowners have internet, it is something you need to consider.
The easiest way to get your speed is to make sure that you are hosting the site. You can do this quite easily online, and it will fit into your business budget for sure. In fact, it will probably be one of your cheapest costs, and it will be well worth the price.
Marked Secure
About thirty percent of people online these days are searching on Google Chrome. Why is this important? Well, that particular engine will pull up a ‘secure’ label if your site has an SSL certificate. If it’s not an https site, then it comes up with a ‘not secure’ label. Over eighty percent of customers said this is enough to put them off buying from a company. That’s definitely something you should keep in mind. Switching to https isn’t always easy, but it can certainly be worth it if it means you increase your level of conversions. Don’t forget, security is a top priority for customers these days. You must make sure you are matching this need.
Beautiful Designs
You should work to make sure that everything connected to your business is beautifully designed. Are you selling products? With product labeling services, you can make sure that they look absolutely phenomenal both in pictures and when the item arrives at their home. As well as this, you need to look at your social media profiles as well. These too should be stylized to look professional, elegant and bold. Do this, and you will find that your number of customers go through the roof.
Instant Contact
Finally, you do need to make sure that you are immediately offering your customers a contact point online. Don’t bother with the typical contact page. Instead, opt for a live chat. With a live chat, you can give customers a direct way to speak to a member of your team. You probably think this means you need to pay for more staff, but you don’t. Most of it can be automated using programs to answer common questions customers have. They’ll only speak to an employee if they need to, often at the end of the marketing funnel.
Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.
Similar Posts by Savvy Entrepreneur:
10 Income Reports by Entrepreneurs for Entrepreneurs
https://savvyentrepreneur.co/10-income-reports-by-entrepreneurs-for-entrepreneurs/
Get More Customers Using Your Website, Email Marketing and Social Media
https://savvyentrepreneur.co/get-more-customers-using-website-email-marketing-social-media/
Mastermind Groups for Entrepreneurs Foster Accountability
https://savvyentrepreneur.co/mastermind-groups-for-entrepreneurs-foster-accountability/
