Today, having an effective website is a necessity for any entrepreneur. No matter what type of business you operate, the web presents the perfect platform to attract new customers, boost your brand image, and ultimately, increase your profits.
There are many elements that come together to create a successful website for entrepreneurs. This not only includes the way that your website looks, but it also includes how quickly your website loads, the content included, and how easy your website is to use. The latter is incredibly important, and below we will take a look at some of the most common website usability issues in further detail.
Common Website Usability Issues for Entrepreneurs
Long registration forms – Registration forms present a large barrier because they take so much time and effort to fill in. People love the Internet because it is convenient, and you are taking this convenience factor away by forcing people to jump through hoops in order to use your website.
Old permalinks that point nowhere – A permalink is a link to a page that is not mean to change, for example, this could be a link to a blog article that you have posted. Issues happen, though, when your website structure is reorganised or when your website moves to a different domain. These permalinks will then become dead unless you implement a 301 redirect.
No way to search – When people enter your website, they will often look for a search box straight away. If you do not have a search box, it can be incredibly frustrating because the user then needs to go searching for what they are looking for.
Paginated used for the incorrect purpose – Pagination is the term that is used to describe content being split up into numerous pages. This tends to be a feature of any sites that have long item lists, for example, pictures in a gallery or products in a store. Displaying too many items on one page makes it slower to process and download, which is where pagination comes into play. Don’t use pagination to try and get more page views for more revenue, as this will create a barrier for your visitors and it will dilute the effectiveness of each page.
Free website builders – Last but not least, free website builders should be avoided at all costs. There are many free drag-and-drop website builders available, which may seem like a good solution because they are cheap and easy. However, not only will these sites result in your website looking like many other websites, meaning your brand is diluted, but it will also slow down your website and make it difficult to use. Plus, these sites are also poor in terms of usability because of their lack of features. The best thing to do is get in touch with a software consulting company, as they will be able to advise on the best program to use to build and manage your website on, as well as software that is required for any other element of your company.
If your website has any of the issues that have been mentioned above, it is important to put the steps in place to rectify them. Usability issues can result in a high bounce rate and a poor search engine ranking too, so it is vital to make the effort to deal with these issues and improve your website.
You really have two options, search Google and rely on your resources to figure it out and get it done, or hire someone for make it happen for you. The fact is that is needs to happen, and sooner than later.
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