How Entrepreneurs Build Community Online and IRL (In Real Life)

Having your own business can be incredibly lonely, especially if you don’t have the support of your community. Indeed, a community is a network of like-minded entrepreneurs, customers, investors, sponsors, or simply neighbors who recognize their values in your business, and who support your growth day after day.

The main issue with modern businesses, nowadays, is that new and inexperienced entrepreneurs tend to believe that creating a website is synonymous with joining the digital community. Little do they know!

If you want your business flourish and grow, you need to actively build your local and online community to find support for your ideas, products, market, and vision. Without a community, you’ll find it challenging to be part of a dynamic ecosystem. In fact, without a community, you have nobody to share your ideas with.

Your professional community is key to growth. #entrepreneur #communityovercompetition

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Be part of a professional network

As an entrepreneur, you want to build supportive and inspiring relationships to help you climb the entrepreneurship ladder to success. In other words, you want to create a professional network of individuals who share your values.

At the core of a network, you get to interact with people who supply your market with a non-competitive product or service, with investors who are looking for the next innovation, with entrepreneurs from similarly disruptive tech and creative companies, with industry experts, etc. It’s only when you choose to join such a community that you can find new contacts to expand your activities, knowledge or even offering.

It goes without saying; a community goes both ways. You could help another entrepreneur in return for their support. Most new entrepreneurs start their networking journey on LinkedIn before joining face-to-face events. Even if you don’t directly profit each other, you can make your professional network part of your link building strategy to reach a new audience.

Your professional community is key to growth.

Value a positive user experience

You can’t build a community without mentioning your customers. Your customers, and more importantly your customer community, need to be part of your growth strategy if you want to have their support from Day One.

However, contrary to a professional network, you can’t attract customers through the exchange of services, experiences, and knowledge. You need to build a customer experience they won’t forget, an experience that takes them where they need to and that doesn’t hinder their choices.

If you choose to build a brick and mortar show, you’ll need professional support from 3D designers, such as Arts & Design 3D, to create an interior decor that is both practical and inviting. The work of designers doesn’t stop there. You also need someone who’s got an understanding of online behavior to design a website that offers great UX.

Leverage your influencers to reach out a new audience

Growing your community of supporters doesn’t happen naturally. You need to rely on marketing strategies to reach out to new audience groups. The most successful approach is to collaborate with influencers who can build a new community around your brand. Prominent figures, whether they are celebrities or dynamic bloggers, can bring the trust and value you need to interact with a new audience target.

In conclusion, you can’t grow your business without growing your community. Your community is at the core of your success, among professionals and with customers.

Be sure to hop into the Savvy Entrepreneur Private Facebook Community to collaborate, learn and grow with your fellow entrepreneurs and business owners.