Companies kind of do their own thing, but more often than not, they’re blowing in the direction that the consumers demand. More and more, customers are giving their business to company’s who have eco-friendly practices, and buying earth-friendly products. This means that there’s a tremendous, relatively untapped market for an eco-friendly shopping e-commerce site. This market has grown exponentially in recent years and is likely to grow even further as more people turn to sustainable shopping.
What To Sell
If you’re going to market yourself as an earth-friendly store, then you need to sell earth-friendly products. It’s as simple as that! Or, at least it is in theory. Unfortunately, there are many products that are labeled as being good for the earth when, in fact, they’re not. So you’ll need to do some research to ensure that the products you’re selling really are sustainable and green. In terms of what specific items to sell, it can be anything that anyone needs!
Environmentally Friendly Packaging
You’ll need to have all the usual tools that other online stores need, including packaging. But in many cases, it’s the packaging that is the worst part of the whole process, even for regular stores; the goods may not be made using sustainable practices, but at least they’ll be used more than once. The packaging just gets tossed. As such, find packaging for your items that is made from environmentally friendly or recycled materials, and make sure that your customer can recycle it once they’ve opened up the goods.
From A to B
Unless you’re a hyperlocal company who is only dealing with nearby customers, which is unlikely, then you’re going to have customers all across the country, and you’ll have to get their items to them somehow! To reduce the environmental impact of transporting your goods, work with a freight transportation company; it’s a more efficient way of getting items from A to B. You may also want to limit the number of overseas transactions you put through. If you find you’re getting a lot of website hits from one particular overseas country, consider collaborating with a business local to that area to fulfill your orders.
Earth-Friendly Practices
You can’t just sell the idea of earth-friendly practices. You need to make them the core of your business. And that means having work policies that have a limited impact on the earth. For example, instead of going to the office every day, you might decide to work from home. At the office, you might initiate a car-sharing service, or install bike racks so people can cycle to the office.
Progress
Where you begin won’t be where you end! There are always new ways to be earth-friendly popping up. Stay adaptable, be open to progress, and you’ll be a bona fide eco company for years to come.
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