When the world of business is so competitive, it’s often the smallest detail that can make a difference. If just one thing makes you better than your competitors then a customer is going to choose you over them. The modern world is all about instant gratification and convenience. Consumers want what they want and they want it now. While this can pose problems for businesses, it can also be a positive.
Add Paypal to Your Checkout
Paypal is great for lots of reasons. It protects your buyer as well as you as a seller. People trust it as they know if something goes wrong then Paypal will get their money back. This is valuable when you’re a new or smaller business since you may not have the trust established yet. But best of all, Paypal is convenient. Your customer won’t get to the checkout and realize they have to retrieve their card and type in a load of details. They simply enter their Paypal info and their card or bank is ready to be used. Even a guest checkout with Paypal is quick and convenient and could be the difference between you making and losing sales.
Accept Card Payments
If you do business in person, it’s worth accepting card payments. Many smaller businesses still do not accept credit card. As people pass by your store, they may spot something they want to buy. If they do not have cash, you have lost a sale. Card machines such as PayAnywhere credit card swiper make it easy. Accepting card payments instead of cash makes it easy to work out your revenues for accounting and tax purposes too.
Invest in an App
It goes without saying that you will have your website optimized for smartphones and tablets. However, an app takes things a step further. Once downloaded, your customer has instant access to all of your information, your store, contact details and more without having to type anything in. It makes it easier for them, and since more sales are now made on these kinds of devices (rather than laptops and computers) it’s something you can’t afford to overlook. Technology is changing the way we live our lives, it’s up to you ensure your business keeps up.
How have you gone about making your business more convenient for your customers?
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