Trying to make yourself stand out online is getting harder every day. When people are browsing the web or scrolling through their social media feeds, there are so many other companies fighting for their attention. Try to get noticed by doing something different. A lot of entrepreneurs are starting to understand the benefits of using games to promote their business. We introduce The Entrepreneur’s Guide to Use Gaming to Get More Customers.
Studies show that the most popular apps on smartphones generally tend to be games. Roughly 60 percent of smartphone users play games on a regular basis, which is a huge market. That means you can increase your marketing reach by creating games for mobile or on your website. You will also improve brand recognition amongst customers. People that might never have heard of your company will get to know you through playing your game. The fact that they’re actively engaging in a game also makes your advertising more memorable. If they just saw a static ad on the side of a website, they may simply move on to the next site.
If you think that gaming might be the way to boost the effectiveness of your marketing campaign, here are some great tips on how to do it.
Website Games
Getting people to come to your site is half the battle. Getting them to stay and have some kind of meaningful engagement with it is just as important. You aren’t going to see any conversions if people are leaving right away. If you create a sweepstakes or some other kind of competitive game on your website that people can play, they’ll stay longer and they’ll be more likely to come again in the future. Giving away prizes can encourage customers to visit your site regularly. You can also get them to start using your products if you offer one as a prize.
Remember that if you’re offering games on your site, a lot of people are going to play them on their phone. Make sure your site is optimized for mobile before you start uploading any games.
Mobile Advertising
You can reap some of the benefits of mobile gaming without too much work if you start putting ads on other peoples games. Getting an ad on a popular mobile game means that you’re reaching thousands of new customers from all over the world. One click and they’ll be straight on your site, hopefully, to buy something.
Make Your Own Game
Putting ads on somebody else game is great, but if you really want to improve brand recognition, the best way to do it is make your own game. It doesn’t need to be a fully fleshed out game. It just needs to be simple to master and fun to play. The longer they spend playing, the more ingrained your ad becomes.
Games are a great way to improve the effectiveness of your marketing campaign so get started today!
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