A company’s website says more about the business than anything else. From the content and images to the branding and navigation, your website sends a distinct message. It tells the viewer how much time and attention you spent creating your website. In other words, it communicates how much you care about your business. There are numerous ways to improve your business website and deliver an experience that will engage your visitors. The alternative is a poorly designed website that will both drive away your customers and damage your reputation. Whether you design something yourself or hire a professional web designer, your goal is to attract and convert your audience into lasting customers.
Use Calls-To-Action
When a visitor stumbles upon your website, what do they do? Where should they head to next? Where do you want them to go? Make life easier for them (and you), by ensuring there are links to the pages you want them to visit. Use call-to-action buttons to direct visitors towards actions that will benefit your business. Check out blog.wishpond.com for examples. By providing easy navigation, your visitors won’t get lost and you won’t lose their interest.
Showcase Your Products
Your website is essentially a place to showcase your product or service. Unlike a retail business, your customers don’t have the opportunity to see and feel something close up. Your website has to offer the next best thing. It’s your portfolio, your place to show off what you do. Be sure to use high-resolution images to attract your ideal customers. Look at other websites who show best practice in how they show their products, such as hydeconcrete.com. Learn from the examples of others, and come up with your own style.
Focus On Usability
How user-friendly is your website? Dead links, unresponsive pages, and long loading times between pages will send your visitors to other websites. Look at every aspect of your website and pay attention to some of the details mentioned at savvyentrepreneur.co/. The better the usability, the better the overall experience for your visitor.
Tell Your Story
Who are you? What does your business stand for? Your website needs to tell your story. Give your potential customers as much information as possible about your business. Your branding needs to attract and display your story with color and a short slogan. Visit www.magnet4blogging.net/ for suggestions and examples.
You should take a look at your website’s “About Page”. It should include an overview of what you do, and a mission statement about what your business delivers. Blog pages should be filled with content on new developments in your business and cleverly-pieced articles promoting your products or services. Your website is the face of your business, so ensure it speaks volumes to your visitors.
Your website can make or break your business. Focus on the things that will attract customers and drive sales. If you need to improve your business website, start with what you know and web designer to do the rest. You may also want to consider hiring a copywriter to give your website the facelift it quite possibly needs.
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