Trade shows are a fantastic platform to market and sell products, promote your brand and generate leads. If you’re preparing to exhibit at a show, here’s a guide to ensure you leave a lasting impression.
Looking at the business
When you’re gearing up for a trade show, it’s essential to think about the visual impact of your stand. Research previous events, get some ideas and put yourself in a customer’s shoes. As a consumer, you’d probably be more drawn to a stall that looks appealing and distinctive. You want to attract attention, to stand out from the crowd and to encourage people to take the next step once they’ve spotted your stall. Focus on creating a look that will turn heads, and bear your target client in mind when designing the pitch.
Offering incentives
If you’re displaying your products in a room filled with hundreds of stands, it can be incredibly challenging to catch the attention of potential customers. While the look of your stand will play an integral role in attracting people, offering incentives can help to create a buzz and actually persuade that person who liked the look of your stand to walk over and take a closer look. Offering promotional products like those displayed on this homepage is a great way to draw crowds and promote your brand.
If you’re giving out a branded bag, for example, your brand name will be visible to everyone who passes the individual who has visited your stall on the day and for months, even years afterward. If you’ve got a popular promotional product, you might also find that you have queues of people at your booth, which will serve to draw even more attention. Humans are inquisitive by nature, and if there’s a crowd, more people are bound to join to see what the fuss is about.
Talking the talk
Bringing interested customers to your stand is only part of the mission. For a trade show to be successful, you want to sell products or at least create leads that have a high chance of a conversion. Make sure you are able to answer questions about your products and talk through pitches with members of staff. Discuss the pricing policy with your team beforehand, and showcase your passion and enthusiasm for the product. Engage with clients, maintain eye contact, and try not to be too pushy when it comes to closing the deal.
Providing an interactive experience
If you’re keen to leave a lasting impression and increase your chances of making sales, it pays to provide an interactive experience. Let people try products for size and carry out demonstrations. Often, the impact of actually seeing a product in action is a lot more powerful than seeing something packaged up on a shelf.
If you’re preparing for a trade show, hopefully, these tips will ensure you get the most out of the opportunity.
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