The winter months are an intriguing part of the business calendar. Many young entrepreneurs are unaware of how important this season is in determining how successful a business is. In addition, there are plenty of concerns that come with winter that you must prepare your business for it. From the busy festive period to the bad weather. Everything plays a role in shaping how your business will survive.
Weatherproof Your Property
No matter what commercial property you own, you must protect it from the bad weather. Torrential rain, snow, wind, and the cold can lead to issues that reduce the number of customers you see. When water pipes freeze, it can make the place uncomfortably cold. As a result, people may work less effectively. Furthermore, customers are less likely to stay in a retail store if it’s too cold. Focus on keeping your office warm and protecting it against the cold. Check the windows and make sure they’re thick enough to keep cold at bay. Invest in insulation and make sure your heating system is working correctly. If you have any grass outside your premises, be sure to winterize your sprinklers as well.
With torrential rain, the main issue is flooding. Spend time ensuring the outside of your property is protected from potential floods by having a good draining system in place. Along with this, you must install doormats to soak up as much water as possible, and mop up wet floors to prevent injuries.
To help protect your commercial property from high wind damage, remove any signage that’s set up outside. Alternatively, work on fixing it to the ground or another supporting structure. This way, you get the benefits of great signage without the fear of it blowing into your property and causing damages.
Flexible Work Hours
If you run a business that operates on a relatively strict 9-5 work pattern, then you may need to revise this when winter arrives. Especially in scenarios where loads of workers have to travel for work, and it may take them half an hour or more to get there. In these situations, they could have severe weather where they live, stopping them from getting to the office. It’s far too dangerous to drive, and the public transport system isn’t working either. When this happens, it looks like your only option is to close the business until the situation gets better.
However, if you entertain a more flexible work pattern, then you can get people to work remotely from home. If they can’t make it to the office, then ensure they have access to all the resources and material they need to get work done at home.
This is such a simple way to ensure your business stays open even if a winter storm hits. Thanks to modern communication methods, it’s easy to stay in contact with remote workers, so there’s no real excuse.
Take Advantage of the Holiday Season
Lastly, a big part of preparing your business for winter revolves around the festive season. This is the biggest season of the year for commercial activity. More money is spent here than any other time! People are all keen to buy Christmas presents, Thanksgiving gifts, and get ready for New Years. As a result, there’s the potential to make so much money here and find loads of new customers.
You have to come up with an action plan to prepare for this period from late October to January. There are a few things you should target; Black Friday, Christmas sales, and January sales. These are three periods where loads of businesses slash prices and make killer offers to customers. Work on creating the best sales you can, which will help you generate loads of money as you attract so many new customers.
If you don’t change anything during the festive period, then you’ll likely lose customers and money as people opt for the companies that are slashing prices and offering great bargains.
On a similar note, your marketing strategy should be centered around the festive season during all of this. Appeal to people by making it seem like the products/services you offer are essential during the festive period. A quick example; your business provides carpet cleaning services, so market it as essential if you want a clean carpet before family arrives at Thanksgiving.
The main thing to take from this is that winter is definitely a busy time for businesses. If you don’t prepare for it, then a cold chill can strike your company and freeze it over. To remain successful, you must get ready for this hectic season!
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