Succeeding in business is no walk in the park. You only have to glance at the statistics to see that setting up and running a profitable company is challenging. More than 85% of new ventures fail, and often, poor customer service is a contributing factor. 90% of consumers check reviews before they buy. To grow your company, keep hold of loyal clients and lure in new customers. Here are some tips to help you ensure you are giving customers what they want.
How to impress new customers
The vast majority of companies make a huge effort to impress new customers and increase their client base. The trouble is that succeeding in this quest is not always straightforward. You’ll face competition from other firms. Therefore, you have to persuade buyers. Show them that you are the best option for them. There are several ways of doing this.
Communication and engagement
To sign up new clients and entice customers, you have to go to them. You can’t expect to set out your stall, launch your website, or open a store and suddenly experience an influx of orders without making an effort. Identify your target market to reach out to your ideal buyer. Use media channels and platforms to establish relationships. Many people have questions about products and services, and they want answers before they make a decision.
As a business owner, it pays to respond to questions and queries and to provide information that is easily accessible. You might not want to run around-the-clock phone line, but what happens if somebody calls and you miss it? In this case, there’s a risk that you’ll lose out unless you take advantage of innovative solutions like a service that will answer your calls for you. Other features to investigate include live chat on your website and instant messaging. If you can provide answers swiftly or enable a potential customer to speak to an adviser, you’ll stand a much better chance of getting the result you want.
Marketing, branding, and your USP
Marketing can make the difference between a business that fails and one that flies. It is all about spreading the word, making people aware of who you are and what you can offer, and encouraging consumers to choose you. Shape your marketing strategy according to market research and your target customer, and use techniques and platforms that will reach the right person. Be original, be innovative, and showcase your products and services in the best way possible.
Branding is also crucial, as it gives your business identity and provides customers with more information about what you’re all about and why you’re better than rival firms. Make sure your branding is relevant to your products and your ideal buyer, and use campaigns, logos, and straplines to tell consumers all about your ethos and what your business stands for. You want people to be able to recognize your business and to ensure they form a positive impression and association whenever they hear your name or spot your logo.
It’s tough to stand out in a crowded marketplace, but if you want to attract new customers and maintain your client base, this is what you need to do. To achieve this goal and beat the competition, it’s essential to have a USP. What makes you different? Why are you better? Focus on up-selling your USP, and don’t forget to keep an eye on your rivals.
Positive reviews
How often do you look at reviews when you’re buying a product or looking for a room in a hotel, or choosing a holiday resort or a restaurant? More and more people are checking online reviews and ratings before they make a decision. To maximize the chances of bringing new customers in, it’s hugely beneficial to prioritize customer service and to aim for an excellent review score. Offer training for your staff, identify customer service goals and objectives and encourage clients to leave feedback. Use the feedback you receive to make improvements, and take ideas on board. Negative and positive comments can be incredibly useful.
Keeping hold of existing clients
Retaining existing clients is often much easier than attracting new customers, but many companies go out of their way to focus on expanding their client base. If you ignore loyal customers, there’s no reason why they shouldn’t consider leaving you for a competitor. Rival firms will also be vying for new clients, and if there’s a better deal on the table, they may think twice about staying with you.
Championing loyalty
Loyalty is so valuable in business, so don’t lose sight of the importance of keeping hold of your customers and increasing the chances of them staying with you in the future. Reward their loyalty, make them feel like VIPs, and don’t offer new customers much better deals than clients who have already put their faith in you. To promote and champion loyalty, it’s worth looking into running a rewards scheme or offering incentives, for example, discounts after so many purchases or bookings.
Keeping up with the competition
Even the most loyal customer may have their head turned by an incredible offer or rave reviews. To keep your clients happy, you’ll need to ensure that you’re able to compete. Keep an eye on your rivals, check prices on a regular basis, and consider running promotions from time to time. Match the type of promotions to the target market, and use feedback from customers and data gathered through market research to determine the kind of offers that will work best.
There is nothing more essential in business than giving the customer what they want. If you’re eager to entice new clients at the same time as building a stable customer base, there are several techniques you can employ. Prioritize customer service, communicate and interact with your clients and prospective buyers, invite people to share reviews and take feedback on board, and make all your customers feel valued.
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