The business world has embraced the digital revolution. However, there is more to it than a WiFi connection and a handful of cloud-based solutions. The digital revolution has not only transformed the way we work but also the way the business grows. Indeed, when tasks and interactions have been moved permanently online, they shook the core of the office world. It’s now time for entrepreneurs to consider the digital ramifications of their new tools and techniques. Indeed, when the way you work changes, it affects your management strategy, your business vision, and your audience. Businesses need to tackle the new digital mindset to prepare the office of the future.
Leaders need to lead with digital tech in mind
You can’t afford to think of technology as a tool anymore. Digital technology is now the dominant platform for interactions and transactions. As a result, businesses need educated cyber leaders to navigate their way safely online and leverage technological opportunities. Cybersafety, acceleration, and management have to become priorities for your company strategy, rather than an afterthought. For business, it’s all about taming the digital world to build a platform that can not only support their growth but also feed into their ROI, innovation, and profitability.
Streamline the workplace in a click
The office decor has to change. If you’re still stuck in endless discussions regarding the colors and style of your startup office, it’s time to take a step back and ask yourself: Do you really need an office? Indeed, with a palette of digital collaborative tools, there’s no need to maintain physical premises when you can work remotely. The office of the future is virtual. As such, it is a place for global talents to share and connect. But more importantly, it is a place that uses technology to enhance people’s lives, not only by offering flexible working options but also by reducing its carbon footprint.
Your customers have distorted expectations
When everything is online, your customers choose to reach out to your company via digital ways. Social media platforms are a favorite when it comes to customer service queries. However, too many brands fail to manage their customers’ expectations online. Indeed, social media provide a live feed to news and updates. As a result, customers tend to assume they can get in touch in real-time. Indeed, over a third of customers who reach out to their favorite brands on social media expect a response within 30 mins. A whopping 68% are not willing to wait more than 2 hours for an answer. In other words, hyper-connectivity increases your audience’s expectations. You can’t afford to disappoint if you want to preserve your market position.
You need to showcase your personality
Without a physical address, businesses need to find an effective and engaging way of interaction with their audience. Branded videos are replacing face-to-face interactions, letting you reach out to your customers. More importantly, you can use the content to showcase your brand personality and introduce an emotional connection.
Digital technologies are offering a glimpse into the future workplace. Your employees and customers expect frictionless processes that support and understand their needs without relying on face-to-face environments.
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