As a business owner, there is nothing more stressful than the pending arrival of your best out of town clients. Not only do you need to impress, you want to give them experiences they will remember for all the right reasons. The more hospitable you are, the more your business will be looked upon favorably. Here are a few suggestions that will impress your out of town clients and improve relationships.
The Beautiful Basics Of Planning
If you’ve ever traveled for business, you may know the disappointment of arriving in a new place full of excitement, only to be faced with chaos. Often times, clients associate their value for a business with how they are being treated. Make sure that all travel arrangements, from the airport pickup and making hotel reservations to dining and entertainment, have been carefully planned and confirmed. While your guests could probably manage this on their own, you want to make them feel special and appreciated. Take the lead in the planning, and incorporate their wishes into the itinerary. Be sure to send them detailed copies and provide your contact information should they need to reach you.
Travel In Total Luxury
If first impressions are everything, then you need to make your airport pickup is done with style. That’s what you want to aim for. Our advice: empathize with your client. After a long and cramped flight, they are probably hoping for a comfortable ride. Lease the epitome of automotive luxury (www.wcvolvocars.com/) and have it on tap for their entire stay. Or, consider hiring a corporate limousine company and give you clients ultimate VIP experience. Not only will this make them feel important, it will also mean they don’t run late for any of the business meetings or their flight home.
Fine Dining Is The Way To Their Heart
Take the initiative and find out what types of food they like. Then take this information, apply it to a restaurant search of your local area and hunt down the best place for that taste, cuisine or style. Make sure they eat the best meal of the month with you, drink wine that will make them smile and organize their transport. Try to find venues that offer entertainment for that added touch. You’ll be amazed at just how much your evenings out get mentioned in your follow up emails.
Hotels Are Your Secret Weapon
When someone comes in from out of town, you can’t control their impression when you are away from them. For this reason, the hotel you chose for them could make all the difference in the world. Make sure you choose a hotel that offers amenities your clients may like. It could be a room with amazing views, or one with a gym and swimming pool. Your guest is going to get most of their thinking done when lounging in their room, so make sure their surrounding is positive, pretty and luxurious as you can. It will make a massive difference.
Make Them The Centre Of Attention
Everything you do should be geared toward one thing: making them feel special. You want to make them feel like a VIP. A celebrity. You want them to know what they mean to you and then hype that up. With that in mind, nothing says special more than holding a special bash in their honor. It doesn’t have to be much, just something that says thank you for traveling to see you and staying in a hotel bed instead of their own. It could as simple as drinks at your offices or as elaborate as a business event at your favorite restaurant.
Always Give Them A Gift
One of the most essential – and unwritten – rules in business is: always give your clients a gift at the end of their stay. It’s a final gesture that will bring about a smile, a genuine thank you and have you imprinted on their mind long after they get back home. A bottle of wine from your local winery, a mix of coffee blends, a coffee table book that links in with your niche, are perfect items to consider. It may sit on their desk forever or it may get used the moment they touch down. Either way, you’ll be thought of for a long time to come because of this personal touch.
Get Your Style Absolutely Right
Always make sure you are neat and dressed for the occasion when meeting your clients. If you usually dress with a little bit of pizzazz, then stick with it. If you love the business look of suits, specs, and Louboutins, then roll with it. The trick to impressing an out of town client is looking like you on your best day. In other words, “don’t dress in a way that you think will impress them, dress in a way that impresses you.”
Follow Up With A Bit Of Personality
If you want to be remembered for all the right reasons, make sure you follow up with your clients after they have departed. That could be a phone call to check they got back alright or a handwritten note to say how much you enjoyed their visit. If needed, consider hiring a creative copywriter to write one for you. Little touches like this will make a lasting impression.
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