If you have done it and developed your own product, chances are that you will need to start getting customers and selling it to get your investment back. In case you don’t have the resources to do all the jobs yourself, you might be thinking about getting some professional sales people on board. One of the cheaper and simpler solution would be outsourcing your sales to a professional team. If this is something you are thinking about, find out which roadblocks and risks to look out for.
The Quality of Training
Whenever you are dealing with a company that is offering sales services, you might want to find out more about their previous feedback and performance. Your best solution for your business is to just outsource lead generation and put a sales funnel in place, so you have as much control over customer engagement and communication as possible. This will give you an insight into the quality of leads and the targeting methods.
Understanding Your Product
You will also have to make sure that your sales team fully understands your product. In order to be able to sell it, you will have to allow them to review them, ask questions, and test it. You might want to offer a product or service-specific training, taking into consideration the needs of your future sales people. You will need to effectively communicate with your sales team and set them targets and standards before you outsource your processes.
Value Alignment
One of the things often neglected by people who are planning on outsourcing their sales is making sure that the team shares their values of customer care and communication. It might be a good idea to provide your team with a sales and follow up script, so you can improve your results and make sure that nothing is said in your name that you don’t completely agree with.
Cost
Before you shop around for sales outsourcing services, it is important to work out how much it will cost you to get one new customer. This means that you will need to sit down with the representative of the agency or overseas team and ask the right questions. If you can get them to commit to a set sales conversion rate, you might determine the maximum cost of generating a lead or turning them into customers.
Compliance
You should not forget about compliance, either. It is not only your standards and values that matter, but also the regulations of your industry. You have to ensure that your team doesn’t make claims that can later end you in trouble. If the company doesn’t offer compliance training in-house, you might want to check the understanding of individuals on current legislation. It can also be useful to contact Trade Vitality to find out more about the ways you can monitor performance and compliance.
Outsourcing your sales processes often makes financial sense, but is not without risks. Take these aspects of outsourcing seriously, and you can grow your business safely.
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